How to Become An International Blogger by Teaching English in China

Rachel Weiss
Career China Digital Marketing Manager
Mar 20, 2020

Teaching English abroad is a booming market, with many native English speakers moving to teach abroad in countries like China, Thailand, and Vietnam. While many people are excited to teach ESL and connect with students, teaching isn’t always the sole reason for moving abroad. For some, it’s a means to save money and travel, and also the opportunity to experience life abroad. For others, it’s a stepping stone to start a travel blog, launch a career doing remote work or become a digital nomad.

For those wanting to create a travel blog and work remotely, teaching English in China is a great way to start. Whether you want to start a blog to share stories and keep a journey of memories while living abroad, or you’re wanting to start blogging as a way to earn money and build up your resume, there are many great reasons to start a blog!

Here’s a how-to guide to help you get your blog or vlog started while also teaching and living abroad in China.

Benefits of Starting a Travel Blog or Vlog While Teaching English in China

What if you’re wanting to become a travel blogger but not sure about the idea of teaching English in China? Here are a few reasons why it’s a great idea to teach English while starting your blog!

  • Living in China is a great way to launch a career living abroad. You’ll be able to start traveling, connecting with other travelers, and get a taste of the digital nomad lifestyle.
  • You’ll have a great paying job to support you while building your brand and online presence.
  • When you teach English in China, you have a great work and life balance. You’re not working exhausting hours and will have time to write.
  • China has a cheap cost of living, especially in smaller cities. You can save money to invest more in your blog, camera equipment, traveling, and so on.
  • You’re surrounded by interesting daily content! When living abroad in China, you’ll find plenty of opportunities to share stories and experiences. When you try new foods. Taking taxis and buses around the city. Nights out with friends. Meeting other expats around the world. Chinese friends you’ll make and learn from. Even just walking down the street. You’ll experience many interesting and engaging moments that will spark your creativity and give you stories to share.
  • More opportunity during your time off to travel around Asia – in China you have multiple holidays through out the year that give you lots of time to travel not just in China, but all over to Thailand, Vietnam, Japan, Cambodia, Australia, and more!
  • If you’re looking for how to make money online while teaching, starting a blog is also a way to earn extra income!

Check out these 10 Reasons You Should Teach English Abroad in China.

How To Become a Blogger While Teaching English Abroad

1. Choose Your Focus

The first step to building your blog is to find your niche. There are many travel bloggers nowadays, so it’s important to make your blog stand out and fit a specific audience. Also consider your own passions and what you’re excited to share.

There are so many different aspects to focus on if you are working in China and traveling around Asia.

  • Life as an English Teacher in China
  • ESL Teaching Stories, Resources, and Tips
  • Expat Life Abroad
  • Advice, Guides, and Tips for Living in in China
  • Helping Other People Come Teach English in China
  • Traveling around Asia
  • International Foods
  • Stories about People in China

Other topics even not related to China! Don’t be afraid to pursue your passions, whether it’s fashion, pop culture, technology, or something else. 

2. Do Research

You don’t need to be a digital expert to start a travel blog! With so many resources available online and countless blog articles and YouTube videos , you can find plenty of information to start a blog while working as an English teacher in China.

A few important things to think about when starting a blog:

  • Blog Domain and host site
  • SEO and keyword research

Check out these great tips for starting the best travel blog.

3. See What Other ESL Teachers/Travel Bloggers Are Doing

Many other ESL teachers have transitioned to become international bloggers. By reading their websites and checking out their social media platforms, you can get ideas for your own blog and see what has made them successful or unique in their blogging niche.

Also be sure to research the other best travel blogs in your niche area to get more ideas!

4. Write Great Content

Once you’ve set up your blog, you’re ready to begin one of the most important parts: writing the content. The content is the meat of your blog! It’s what you’re writing and sharing with people. If you’re not writing great content, it won’t matter how awesome your blog name is or how great your website logo looks.

  1. Plan Your Blog Post
  2. Choose a topic and what style of blog you are going to write. Is it going to be a guide, a how-to, a list, or another type of blog?
  3. Create an outline and craft a headline that is informative and will rank with keywords
  4. Write your first draft
  5. Use images to help add visuals
  6. Are you using your own photos?
  7. If you’re not a photographer, there are plenty of stock photo options that are free or charge a monthly fee.
  8. Edit your blog post
  9. Make sure it flows well, uses your voice and tone, and is well-organized
  10. Proofread for grammar and spelling mistakes
  11. Having another pair of eyes proofread helps as well!

Read more tips for writing content that will help you have one of the best travel blogs around!

5. Set Blog Goals

Everyone will have a different motivation for starting a blog, so take the time to think about your blog goals.

  • Are you wanting to share great stories and personal experiences of your time living abroad?
  • Do you want to monetize your blog? If you’re wondering how to make money online from your blog, check out these ideas.
  • Do you want to join International Blogger communities and partner with companies and travel organizations? 

If you don’t have a long-term goal, that’s okay too! Your blog will take time to grow, and as you continue writing and publishing more content, your goals and ideas for your brand may change. 


6. Pick Your Social Media Platforms, Build Your Audience, and Share!

Many bloggers start off sharing their blog on their personal social media platforms, but then later decide to create platforms specifically for their blog. Decide which platforms you want to focus on growing and promoting your brand, like Facebook, Instagram, Twitter, Pinterest, LinkedIn and YouTube.

7. Connect with other bloggers

There are many online groups where expat bloggers and content creators can connect to share stories and resources, like and Feedspot. There are also many Facebook groups where you can connect with other travel bloggers and become part of the blogging community, such as Female Travel Bloggers and Travel Bloggers Social Media Strategy.

Starting a Travel Blog When Teaching English in China

In this Internet and social media age, the world is more connected than ever. Starting a blog while teaching English in China is great to not only write down amazing memories you make living abroad, but is also the chance to begin a life-long hobby that can become a way to make money, do remote work, and travel even more!

Ready to become a travel blogger? Teach English in China earn more and apply today!

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